Skip to content


Make Games Donate

Tree Game

Good Games

The idea behind Make it Donate is to trigger charity donations from anything. Something we often ask is, “what would happen if you used donating to charity as a game mechanic?” Could you use it as a reward, or a punishment, or to give a deeper sense of meaning as you effect the real world, outside the game, is a positive way.

There’s a whole world of games for good. A good place to start is Games for Change who help the creation and distribution of games that have a social impact. We think there could be times where adding donations into these types of games could increase their impact, not just because of the money, but because of the heightened emotions involved in giving something tangible.

So we’ve mocked up this little WebGL demo to prove the concept of donating directly from within a game. It’s not much, but shows the full functionality. Every time you plant a tree in the dirt you donate 1p to our Planet Earth cause.

Tree Game

Make it Donate wins the Cutting Edge Creativity Award

During the last half of 2020 14 International NGOs banded together to source new concepts and tools from around the world to help the 3rd sector respond to our rapidly changing world. Over the last 12 months, then world has experienced changing realities. The non-profit sector, like numerous others, has had to adapt its attitude to the “new normal”. In order to promote sustainable growth in the private sector fundraising position, 14 leaders in the sector to collaborate together and open the future doors by speeding up innovation, with an open call to innovators.

As Diana Ruano from UNHCR so succinctly put it during the awards keynote.

“We are stuck. We are stuck selling the same fundraising products for the last 20 years.”

We were extremely proud that Make it Donate scored the highest score for Innovativeness out of 239 submissions and was awarded the prestigious Cutting Edge Creativity Award. We were also inspired by the hundreds of diverse and creative ideas that were submitted. We are extremely proud to be working in a sector collaborating openly to tackle the worlds larges challenges.

2.6 Challenge passes the £6.4m mark

Not the usual £60million but a great effort non the less.

“Famous names including Stephen Fry, the footballer Gareth Bale, the former rugby union star Jonny Wilkinson, the former athlete Dame Kelly Holmes, the former cricketer Shane Warne and the former heptathlete Jessica Ennis-Hill all took on challenges of their own over the weekend.”


What Charities Workers are Thinking

Sobering reading. Research from Audience.

And a positive take on the current situation.

“My overriding feeling right now is how proud I am of the sector. Yes, we are struggling. Yes, the government needs to do more. Yes, we’ve had to furlough staff. Yes, there are enormous challenges going forward, but the overarching feeling for me is one of pride.”

CAF Charity Landscape Reports

Donations and technology are still major concerns for the Third Sector.

CAF Logo

Income generation remains the number one challenge for organisations.” and “Charity leaders see technology as a double edged sword – nearly all think that technology will help them to innovate and find new ways to do good, but nearly three quarters believe that technology will change the nature of the problems that charities have to address.”

Call for Charities

Make it Donate is due to launch in the summer, but we need charities for people to donate to. Sign up over here and we’ll be in touch asap.